Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how alfiestrong.co.uk ("we," "us," "our," or "Site") collects, uses, discloses, and safeguards your information when you visit our website. Please read this policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide.
- Technical Data: IP address, browser type, operating system, and referring URLs.
- Cookie Data: Information stored through cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on pages, links clicked, and other user behaviour on our Site.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Site traffic and user behaviour through analytics tools.
- To track affiliate commissions and referrals to casino partners.
- To improve the functionality, content, and user experience of our Site.
- To send you promotional content and updates (with your consent).
- To comply with legal and regulatory obligations.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Necessary for Site functionality.
- Analytics Cookies: Used to understand user behaviour and improve the Site.
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality.
Third-Party Links
Our Site contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review the privacy policies of any linked sites before providing personal information or engaging in any activities. Your use of third-party websites is governed by their own terms and policies, not ours.
Your Rights
Under UK Data Protection Law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- The right to access your personal data.
- The right to correct inaccurate or incomplete data.
- The right to request erasure of your data (right to be forgotten).
- The right to restrict processing of your data.
- The right to data portability.
- The right to object to processing.
- The right to withdraw consent at any time.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with affiliate programme requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us:
- Email: privacy@alfiestrong.co.uk
- Website: alfiestrong.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.